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Standard Chartered Bank (Hong Kong) Limited ("Standard Chartered Hong Kong") recently conducted a survey on the travel habits of wealthy Hong Kong residents in 2024. According to the survey results, respondents expect the average number of overseas trips to exceed eight this year, an increase from the pre-epidemic average of seven trips in 2019 and the number in 2023.

This survey shows that as the epidemic gradually comes under control, people's desire and demand for travel gradually increase. Wealthy Hong Kong people are still passionate about exploring the world. They hope to experience different cultures, customs and customs through travel and enrich their lives.

The survey by Standard Chartered Hong Kong also found that respondents’ choices of travel destinations are more diversified and are not limited to traditional popular tourist destinations. They are more willing to explore some new and interesting destinations and look for different travel experiences.

Regarding this trend, the tourism industry and related industries should pay close attention to provide more tourism products and services that meet the needs of wealthy Hong Kong people. Only by continuously innovating and meeting customer needs can we stand out in the fierce market competition.

Overall, this survey by Standard Chartered Hong Kong provides us with valuable information to better understand the travel habits and needs of wealthy Hong Kong residents. It is hoped that in the future the tourism industry can provide customers with a more high-quality and personalized travel experience based on this information.