Japan’s cherry blossom season is expected to bring nearly 60 billion in economic benefits

According to estimates by major travel agency JTB, about 3.73 million foreign tourists are expected to visit Japan during the flower-viewing season this year; due to the weak yen, the daily per capita spending of foreign tourists is expected to be 30,286 yen, up from 28,580 yen last year.

Economic benefits of cherry blossom season

Japan’s cherry blossom season is approaching, and scholars estimate it will bring nearly 60 billion in economic benefits. The estimate comes from major travel agency JTB, which expects about 3.73 million foreign tourists to come to Japan to enjoy the cherry blossoms this year.

Increased spending by foreign tourists

Due to the weakening yen, daily per capita spending by foreign tourists is expected to reach 30,286 yen, up from 28,580 yen last year. This shows the enthusiasm and spending power of foreign tourists for Japan’s cherry blossom season.

Cherry blossom season tourist attractions

During the cherry blossom season, major tourist attractions in Japan will welcome a large number of tourists. From Hakodate in Hokkaido to Nagasaki in Kyushu, visitors will be attracted by cherry blossoms blooming everywhere.

Cherry Blossom Season Cultural Experience

In addition to cherry blossom viewing, foreign tourists can also experience Japan's unique cultural activities during the cherry blossom season. For example, tea ceremony performances, kimono experiences and cherry blossom festivals allow tourists to have a deeper understanding of Japanese culture.

Tourism boom during cherry blossom season

As cherry blossom season approaches, it's peak season for hotels, restaurants and transportation across Japan. This will drive local economic development and bring more tourism revenue and employment opportunities to Japan.