Promoting the silver economy: creating an age-friendly consumption environment

The Consumer Council recently conducted a survey looking at the problems senior citizens face when using banking services. The survey found that although some banks have adopted some "age-friendly" measures, there are still obvious deficiencies. The existence of these problems requires the industry's attention and active measures to improve them.

In Hong Kong, the development potential of the silver economy is huge. As the population ages, the elderly market will become increasingly important. Therefore, the banking industry should be aware of this and actively adjust their business strategies to better meet the needs of elderly customers.

In order to create a more "elderly friendly" consumer environment, banks should pay more attention to elderly customers and provide more considerate services. For example, special counters for the elderly can be set up so that elderly customers can handle business more conveniently. At the same time, easier-to-understand operating instructions should be provided so that elderly customers can use banking services more easily.

In addition, banks should also strengthen training for employees to improve their awareness and understanding of the needs of elderly customers. Only in this way can banks be truly "elderly friendly" and win the trust and support of elderly customers.

Overall, the banking industry should be aware of the importance of the elderly market and actively take measures to improve their service levels to better meet the needs of elderly customers. Only in this way can banks stand out in the fierce market competition and achieve long-term development goals.